Design & Marketing
Design and marketing are two very valuable aspects of a founding venture. A company must have a product with great design and a plan to market that product effectively. Marketing relies on having a well designed product to sell and Design relies on having an abled marketing plan to sell it.
|Build a Twitter presence||www.oneforty.com|
|Fast Company Design||www.fastcodesign.com|
|From Up North||www.fromupnorth.com|
|Make a quick site||www.flavors.me|
|Sell things online||www.shopify.com|
|Crowdsource funding your idea||www.kickstarter.com|
People & Blogs
Experience is key. Read about the advice and experiences that many knowledgeable and successful entrepreneurs have to offer.
A number of universities are beginning to grasp the entrepreneurial fervor. With a rise in entrepreneurship on these campuses, many of these universities are growing a number of resources for their students to help, guide, and advise them.
Legally incorporating is quite simple once you get into it – Goodwin Procter, a national law firm, has a tool called Founders Workbench that should be able to answer most of your legal questions.
- Startup Company Lawyer
- The Startup Lawyer
- Global Startup Blog
- Venture Law Lines
- Freeland Benevich
- Jason Mendelson
- Startup Law Blog
- IP Law for Startups
Law Firms and Lawyers
At some point your company is going to need money. Yes, it is. One way or another. This can be a pretty touchy topic that a lot of people have their own ideas on, but to start – take 10 minutes and read this summary of Fundraising by Paul Graham.
There are a few common ways of financing (in order of the amount of money they will invest):
- Friends and Family
- Angel Investors - such as Boston's Best Angel Investors
The details of term sheets (the things that you use to issue stock and such) are explained quite well by Brad Feld's article. You should also have a good idea of what your financials of your company should look like – something else that Brad Feld addresses well in another article.
Incubators, Spaces, & Events
Greenhorn Connect is one of the best resources in finding out the when, where, and who of what's going on in Boston. They have great blogs, calendars, resources, and job opportunities.Check them out.
YC is one of the most popular incubators in the U.S. It is run by Paul Graham since 2005. It is located in Mountain View, CA and focuses mainly on web startups.
Summer and Winter (3 months)
|$18K for 7%|
Probably the 2nd most popular incubator in the U.S. It is run by David Cohen and has input from Brad Feld, with locations all over the country.
Boston – Spring, Boulder – Summer, NYC- Summer/Winter, Seattle – Fall
|$18K for 6%|
One of the oldest entrepreneurial competitons around. It is run by MIT and thus one member of your team must be from MIT, but they have all sorts of competitions ranging from pitches to business plans. They also have an option for non-MIT students called YouPitch.
Runs all year long, final show takes place in May
|Prizes up to $100K (they take 0 equity)|
MassChallenge is a Boston accelerator with no strings attached. They provide a 4-month accelerator program with mentoring, free office space, and access to funding and media, with $1M in cash awards and $10M+ in in-kind support.
Runs through the summer.
A working space run by Polaris Ventures that offers free working spaces for budding entrepreneurs. They have locations in Cambridge, NYC, and San Francisco.
|Cambridge Innovation Center (CIC)|
The CIC is a co-working space for startups. It is located right in Kendall square and houses nearly 400 companies. The CIC and it’s venture café are the location for many entrepreneurial events around the Boston area.